01 / INFLUENCE
Influencers rarely close alone.
Direct sales may be modest, but creator visibility increases trust, branded search and the performance of paid ads—helping reduce blended CAC over time.
Investment dashboard
Spend slowly.
Scale on signal.
A cleaner view of how marketing investment grows month by month, where the money goes, and what each platform is expected to contribute—directly or indirectly.
01 · Budget ramp
Investment grows with readiness.
The first two months fund learning and content. The steepest increases begin only after the storefront, quick-commerce availability and winning creatives are ready.
Marketing spendExpected salesClick any month to inspect it
M1–2 · Foundation
M3–4 · Launch
M5–8 · Scale
02 · Selected month
Month 1.
Expected sales by sales channelRevenue counted once
03 · Platform roles
Not every platform closes the sale.
Direct ROAS matters, but it is not the full picture. Influencers and creative lower acquisition costs; quick commerce and marketplaces convert existing intent; WhatsApp creates repeat value.
04 · The strategic logic
Three truths behind the model.
These are the rules that prevent the dashboard from becoming a misleading platform-ROAS comparison.
02 / INTENT
Quick commerce converts harder.
The shopper is already inside a buying environment. Sponsored placements therefore tend to convert more efficiently than cold Meta traffic once availability is strong.
03 / DEMAND
Meta creates the pool.
Meta introduces the brand, builds remarketing audiences and creates demand that later appears as Google searches, marketplace visits and quick-commerce orders.